SOCIAL

BABIES"R"US

Goal: Reinvigorate a visually appealing Instagram feed for Babies”R”Us that increased customer engagement with the brand.

Solutions: I developed with my team a mixture of templates that supported key pillars in parenthood, while including more authentic photography, relatable moments, shoppable products, and sharable humor.

Creative Manager, 2016

Designed & Directed Examples Shown: FB and IG posts, Static and Animated.