Goal: Develop emails that driv online and in-store sales for Avenue Store Plus Size, while incorporating brand identity that is energetic and empowering.

Solutions: I developed email templates by season, campaign and promotion with unique design elements ensuring decreased project timelines and greater flexibility for the digital business. I led the design team in all email development, collaborating with E-commerce Merchandise Director and Senior Copywriter for merchandising and copy direction. I ensured the team followed consistency with promotions, campaigns and seasonal content across rest of channels.

Sr. Art Director, 2018 to 2019