RF Baby & Kids Brand Launch

Raymour & Flanigan

Goal: Introduce the Baby & Kids brand to the Raymour & Flanigan family of brands, elevating their nursery and kid collections across all current channels.
Develop a fresh, playful look for this new brand, while leaning into messaging surrounding the brand expertise and delivery efficiency. Create awareness for the brand, drive traffic to stores and online, and increase sales for nursery and kid collections.

Solution: I developed branding concepts which explored a new Brand Logo, playful illustrations and compelling launch messaging around the idea of “Expect.” The winning concept was developed further and was executed online and in 50 stores across the nation.

Freelance Sr. Art Director, Winter 2023

In-store Signage

Emails:
Teaser & Launch

Digital Banner
Design Options

All Concept Ideas