NJ 211 CAMPAIGN

MARKETSMITH, INC

Goal: Create brand awareness for NJ 211 - an organization that provides information about available services to New Jersey residents. Drive traffic to NJ 211 website and call centers.

Solution: I developed a multicultural campaign that featured lifestyle photography of diverse individuals utilizing various technology to connect to NJ 211 for help. Some marketing assets targeted professionals with a call to action to share information, showing professionals helping others in need. Easy-to-use QR codes were included whenever possible in print or OOH assets, making it as simple as possible for NJ Residents to access help.

Freelance Sr. Art Director, Spring 2024