Goal: Create a campaign for Avenue that empowers women of all sizes, builds the Avenue community, increases brand awareness and online conversion.

Solution: The Confidence Campaign featured 3 females in the plus size community who share their amazing stories of confidence. In their own words, each woman describe what it meant to be confident in themselves, in their work, and in their size. The campaign celebrated women’s contributions and confidence no matter their size.

The launch of the campaign increased brand awareness, customer engagement and online conversation by 2%.

I designed the featured landing pages to the campaign highlighting each female’s story, as well the the main product page that supported online conversion.

Sr. Art Director, 2018
Dedicated Landing Pages