New Arrivals Campaign Concepts

Raymour & Flanigan

Goal: Develop on-brand campaign to support new products from Raymour & Flanigan in digital and social channels.

Solution: After compiling competitor research and analysis, I developed an omni-channel campaign highlighting “New Arrivals”. The campaign mark leans into R&F’s existing branding with a clean and modern approach. Thumbnail images of key product features emphasize product benefits. A new template for their current blog page was used to highlight and shop New Arrival product, until additional functionally was added to existing product pages. Email and Social templates were also provided for R&F to use a variety of asset types to market new items and collections.

Freelance Sr. Art Director, Spring 2024

Logo Mark and Name Exploration