Goal: Drive traffic and sales at Christmas Tree Shops during the 2022 Holiday season. Incorporate new “CTS-ing” brand campaign to continue to reinforce brand authority for Holiday.

Solution: The multi-channel Holiday Campaign for CTS celebrated big and small seasonal moments, leaning into “CTS-ing”. Lifestyle imagery, story-telling, and inspirational tips encouraged customers to engage with social and web content. Strong value statements, promotions and assortment messaging were highlighted to stay competitive in the holiday season.

Sr. Creative Manager, Winter 2022

Additional Photography