E-COMMERCE HOMEPAGES

AVENUE STORES

Goal: Develop e-commerce homepages for Avenue Stores Plus Size multiple times a week with promotions and relevant seasonal content that drive online sales.

Solutions: I led the design team in all homepage development that included compelling content, graphics and imagery, impactful copy, consistency and seamless execution. We created assets for Desktop, Tablet, Mobile and the Mobile App, working directly with the E-commerce Merchandise Director, Senior Copywriter and Web Programmer. I established guidelines across the digital formats, decreasing project timelines and facilitating maximum flexibility to best support the fast-moving online business.

Sr. Art Director, 2018 & 2019

Desktop and Mobile Designs