WEBSITE REDESIGN

Christmas Tree Shops

Goal: Move CTS website to a new platform, creating a web destination that did not include shopping. Incorporate more engaging content, including video and carousel to increase customer interaction on site.

Ideas & Inspiration Page

Solution: To entice customers beyond shopping, I developed a new content hub full of inspiration. This page included seasonally relevant inspiration, tips, hacks and recipes. Customers were guided with instructions, plus a supplies list, encouraging them to visit a store.

In collaboration with the Web Director, I developed the layout and main organization to house and navigate tips. I organized the process, timelines and best practices to facilitate adding content monthly to the page, in conjunction with Marketing, Copywriter and Project Management partners.

Sr. Creative Manager, Spring 2023

HOMEPAGE

Solution: I oversaw the redesign and development of widget designs for the CTS homepage (shown) as well as all department pages. These new pages incorporated branding, merchandising themes and marketing messages with a modern approach. Utilizing full-width widgets, carousels, video and more, customer interaction on site improved by 6.5%.

I collaborated with the Web Director and 3rd party vendor for development for successfully planned launch. I continued to adjust page templates and manage bimonthly design updates.

Sr. Creative Manager, Fall 2022