NJ CLEAN ENERGY Campaign

Marketsmith, Inc

Goal: To support the 2024 New Jersey Clean Energy Campaign and drive awareness for key NJ Board of Public Utilities incentives.

Solution: This campaign leans on lifestyle, emotionally-driven imagery that connect with NJ residents, demonstrating a brighter and more positive NJ through Clean Energy.
The Clean Energy Lighting Bug “Chloe” was incorporated in a fresh and modern version of the logo for 2024 to connect with past Clean Energy campaigns.

Freelance Sr. Art Director, Spring 2024